More often than not when companies think of marketing research, immediately images of old-fashioned and boring surveys pop into their head. However, in this day and age there are a ton of research services that can collect data and give you a glimpse of shopper insights in a more advanced and convenient manner. If there is one thing people cannot seem to leave home without it would be their mobile phones. Mobile qualitative research is the perfect way to for businesses to conduct their studies. With mobile research you allow the consumer to give you their feedback when it is convenient for them.
Going mobile has seemed to be one of the hottest topic in any industry today. And as for any business that has a website, the next step is usually to have something Mobile for them.
That goes the same in the marketing research industry. Mobile has been the big news and the big movement going forward.
For marketing research providers it means utilizing the possible new approaches on how to get their research done.
For marketing research buyers, it is a realization on what type of possible information can be acquired now that the whole mobile research trend is evolving.
Right now, trends have been faced towards applications as the smart phone now have more awareness to it’s audience reach which makes things more unconventional and exciting at the same time.
Mobile qualitative research tools are quite in the rise and thus deserve a fair amount of attention.