Going mobile has seemed to be one of the hottest topic in any industry today. And as for any business that has a website, the next step is usually to have something Mobile for them.
That goes the same in the marketing research industry. Mobile has been the big news and the big movement going forward.
For marketing research providers it means utilizing the possible new approaches on how to get their research done.
For marketing research buyers, it is a realization on what type of possible information can be acquired now that the whole mobile research trend is evolving.
Right now, trends have been faced towards applications as the smart phone now have more awareness to it’s audience reach which makes things more unconventional and exciting at the same time.
Mobile qualitative research tools are quite in the rise and thus deserve a fair amount of attention.